Jackal - Content
High-growth infrastructure requires more than technical documentation; it needs a narrative. At Jackal Labs, I led the content strategy to transform dense cryptographic concepts into cinematic, accessible media. Because we operated as a lean team, I served as a "Swiss Army Knife" for the brand—handling the entire lifecycle of production from initial scriptwriting and live-action directing to final editorial and motion graphics. Full-stack content creation.
The History of Storage
I directed and produced this flagship brand film, framing Jackal not just as a tool, but as the next logical step in the human story of data preservation.
The Lightpaper Video
Most people don't have the time to read a whitepaper, or even a lightpaper. I produced this high-energy visual summary to distill Jackal’s utility for anyone who needs the facts without the dense technical reading.
Jackal Radio
I launched and produced the brand’s primary podcast to get the founders' authentic voices into the social feed—critical in an era of AI-generated filler. By capturing these sessions, I was able to economically produce over 100 social snippets, providing a daily stream of high-value, founder-led content.
You and the Chain
A series of fun, lighthearted social ads that personified the blockchain as a character. The goal was to playfully illustrate a core technical truth: when you use Jackal, there is no third party reading your data. It’s just you and the chain.
Jackal Outpost Teaser
I created a fast-paced, high-energy teaser for Jackal Outpost to build community hype before the official reveal. The goal was to lead with a "vibe-first" approach, using sharp editorial and sound design to hint at the platform's utility while maintaining a sense of technical mystery.
Jackal Vault Launch Video
To announce the launch of the Jackal Vault dApp, I produced a high-fidelity video showcasing the platform’s security and ease of use. I focused on making the "invisible" layer of decentralized encryption feel tangible and premium, signaling to the market that Jackal had moved from protocol to a functional, consumer-ready product.