Respawn

I led the ground-up brand and product design for Respawn, a platform providing automated, blockchain-verified backup and recovery for Google Workspace, Microsoft 365, and Slack. I turned complex, high-stakes data protection into a premium, intuitive experience for IT directors and security leads.

Product Design (UI/UX): Designed the dashboard from scratch, managing automated backups and disaster recovery orchestration. I focused on building "Provable Recovery" moving beyond a simple green checkmark to a system where every restore point is cryptographically verified.
Full-Stack Brand Identity: Developed a visual system that signals stability and authority. I translated technical pillars like 3x geo-distributed redundancy and immutable ledger anchoring into a modern, enterprise-ready brand.
Founder-Led Content: Built a high-velocity production pipeline, script to final grade, to create authentic trust through founder-led deep dives and social content that cuts through the AI-generated noise.

Node-Based Backup System

Drawing from my background in commercial post-production (Resolve/Fusion/Nuke), I designed a custom node-based UI for complex backup plans. Instead of buried lists, users get a visual "overarching view" of their data flow. This allows IT teams to map their recovery paths and redundancies in a logical, visual map that makes the "invisible" backup process tangible.