Saga
the infrastructure for the next generation of gaming. As a Layer 1 protocol that allows developers to automatically spin up dedicated blockchains (Chainlets), the brand needed to feel limitless, cinematic, and developer-centric. I worked to translate this "infinite scalability" into a cohesive visual narrative that resonated with both hardcore builders and the broader gaming community.
I handled the full creative lifecycle for Saga’s flagship media, ensuring the brand stood out in a crowded L1 landscape.
Cinematic Storytelling: I produced and directed high-fidelity brand films that moved away from dry technical explainers toward a "gaming-first" aesthetic.
Full-Stack Production: Operating as a lean team, I managed everything from the initial script and storyboards to the final editorial and color grade.
Technical Translation: I took the complex concept of "Chainlets" and "Interchain Security" and turned them into digestible, high-impact motion graphics and social-first content.
Community Hype: Developed a consistent stream of short-form content to drive engagement for Saga’s mainnet launch and "Innovator" program.
Launch Film
The original launch film that introduced the protocol to the world. Working with the founding team during their earliest phase, I developed the initial visual language that defined the brand’s cinematic, "gaming-first" aesthetic long before the mainnet launch.
You Can Make a Chainlet
Often referred to by the team as a "Saga Classic," I created this high-impact explainer to demystify Saga’s core technology. I focused on making the concept of spinning up a "Chainlet" feel effortless, powerful, and native to the gaming world.
Cassiopeia
I handled the full-stack production for the Cassiopeia launch trailer, Saga’s inaugural private testnet. I used fast-paced editorial and cinematic motion design to signal a new era of automated, dedicated blockchain infrastructure for developers.
Saga Multiverse
I produced and directed this high-energy sizzle to launch the Saga Multiverse at Consensus 2023. This film served as the visual anchor for the Multiverse Reactor event, capturing the scale of Saga’s hackathons and their first major developer ecosystem milestone.