TaylorMade

TaylorMade requires a visual standard that matches the precision of its high-performance golf equipment. The goal was to deliver a series of fast-paced, high-fidelity broadcast spots and digital content pods that maintained brand consistency across national networks and specialized platforms like Golf Central.

I served as the Lead Editor and Colorist, managing the end-to-end post-production for multiple national campaigns.

  • Editorial: I edited several high-energy broadcast spots—including "Different Kind of Drive" and "P790"—focusing on a sharp, rhythmic style that captured the technicality of the sport.

  • Color Grading: I performed the final color passes for each campaign, ensuring the visual tone was consistent across varying lighting conditions and environments.

  • Technical Execution: I managed the technical pipeline for the projects, including VFX prep, custom end-card creation, and multi-platform delivery for Golf Central content pods.

The resulting spots provided a polished, authoritative look for TaylorMade’s flagship product launches. By combining precision color grading with tight editorial execution, I helped deliver a cohesive visual package that ran across major networks and reinforced TaylorMade’s position as a leader in golf innovation.

P790 Irons

I served as the senior editor and colorist for the launch of the all-new P790 irons, focusing on a rhythmic edit that highlighted the club's technical "SpeedFoam" engineering. I managed the end-to-end post-production, including sound design coordination and a high-contrast grade that defined the premium aesthetic for the campaign.

Different Kind of Drive

I led the editorial and color for the "Different Kind of Drive" hero spot launching TaylorMade’s SIM2 driver.

The campaign featured a premier athlete roster including Tiger Woods, Rory McIlroy, Dustin Johnson, and Tommy Fleetwood.

I managed the high-fidelity post-production workflow, delivering a master suite of assets optimized for both national broadcast and global social channels.

Trendsetter

I led the editorial and color grading for the "Trendsetter" campaign featuring Rickie Fowler to launch the TaylorMade TP5 pix golf ball. This was a fun one to work on, shot anamorphic.

The School of Swagger

I served as the lead editor for the "School of Swagger" series, a character-driven comedy campaign starring Rickie Fowler and host Vic Farnsworth to launch the TP5 pix golf ball.

I edited the central series trailer, balancing a fast-paced, comedic narrative with technical product showcases like the "Clear Path Alignment" system.